The country parson preaches constantly, the pulpit is his joy and his throne. The character of his sermons is holiness; he is not witty, or learned, or eloquent, but holy. [Holiness] is gained first, by choosing texts of devotion, not controversy, moving and ravishing texts, of which the scriptures are full. Secondly, by dipping, and seasoning all our words and sentences in our hearts, before they come into our mouths, truly affecting, and cordially expressing all that we say; so that the audience may plainly perceive that every word is heart deep. Thirdly, by turning often, and making many direct addresses to God, as, “O Lord, bless my people, and teach them at this point.”

—The Country Parson 1652